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ISV Insights Philadelphia Agenda


Thursday, October 12, 2017


Registration & Networking Breakfast

8:00AM - 9:00AM


Welcome and Conference Chair Opening Remarks

9:00AM - 9:10AM


Keynote: 10 ways to increase your software company’s value, advice from an M&A expert

9:10AM - 10:00AM

There’s no easy way to build a valuable software company, but there are specific things executives can do to maximize that value when preparing for an exit, whether that exit is this year or farther down the road.


Networking Refreshment Break

10:00AM - 10:30AM


What Is The Ideal Software Pricing Strategy?

10:30AM - 11:30AM

Getting the price right is a key challenge for software companies. A panel of software executives will discuss KPIs, adjusting prices, contracts and billing, discounting, tiered pricing models, and SaaS.


Everything You Need To Know About ISV Connect

11:30AM - 11:45AM

Blue Star’s ISV Connect Program benefits and how to get involved.


Exhibitor Introductions & Networking Lunch

11:45AM - 12:30PM


Demystifying ISV Marketing

12:30PM - 1:15PM

Marketing constantly scores at the top of the list as a challenge for software developers. We discuss best practices in controlling CAC, staffing, budgets, targeting VARs versus end-users, and mistakes to avoid.


Keynote: Customer Retention Benchmarks & Best Practices

1:15PM - 2:00PM

How does your software company’s customer retention stack up compared to the rest of the industry?


Networking Refreshment Break

2:00PM - 2:30PM



2:30PM - 2:45PM

Discovering the innovative VARCOM program and ISV success stories.


How to Build a Successful Reseller Program

2:45PM - 3:30PM

Discussing the factors an ISV needs to consider when deciding if a reseller program makes sense for them, including recruiting VARs, onboarding and training, balancing direct versus channel sales, reseller agreements, and pricing your software for the channel.


What Investors Really Think About Your Software Company

3:30PM - 4:10PM

You’ve decided it’s time to raise capital, what’s next? Investors and ISVs who have successfully raised capital discuss formulating your elevator pitch, which parts of the business will be put under the most scrutiny by investors, and how to keep investors happy.


Conference Chair Closing Remarks

4:10PM - 4:15PM


Networking Reception

4:15PM - 6:00PM