Produced by Software Executive Magazine and ISVinsights.com
ISV Insights Philadelphia is a vibrant forum for thought-leadership and the application of best practices for executive level professionals at software companies. These conferences and exhibitions form a community for networking and discussing topics most relevant to software executives within an open format that promotes panel and attendee interaction.
Do you need cash for a new product launch or financing to hire a new developer? Investors and software executives who have successfully raised capital will share best bets about securing business capital.
What is the right pricing model for your software? Experts will discuss adjusting prices, discounting pros and cons, contracts and billing, tiered and freemium pricing models, and KPIs.
How can you get your software in the hands of more customers? Find out what software companies with strong reseller channels are doing to successfully onboard, train, and grow their indirect sales force.
8:00AM - 9:00AM
9:00AM - 9:10AM
9:10AM - 10:00AM
There’s no easy way to build a valuable software company, but there are specific things executives can do to maximize that value when preparing for an exit, whether that exit is this year or farther down the road.
10:00AM - 10:30AM
10:30AM - 11:30AM
Getting the price right is a key challenge for software companies. A panel of software executives will discuss KPIs, adjusting prices, contracts and billing, discounting, tiered pricing models, and SaaS.
11:30AM - 11:45AM
Blue Star’s ISV Connect Program benefits and how to get involved.
11:45AM - 12:30PM
12:30PM - 1:15PM
Marketing constantly scores at the top of the list as a challenge for software developers. We discuss best practices in controlling CAC, staffing, budgets, targeting VARs versus end-users, and mistakes to avoid.
1:15PM - 2:00PM
How does your software company’s customer retention stack up compared to the rest of the industry?
2:00PM - 2:30PM
2:30PM - 2:45PM
Discovering the innovative VARCOM program and ISV success stories.
2:45PM - 3:30PM
Discussing the factors an ISV needs to consider when deciding if a reseller program makes sense for them, including recruiting VARs, onboarding and training, balancing direct versus channel sales, reseller agreements, and pricing your software for the channel.
3:30PM - 4:10PM
You’ve decided it’s time to raise capital, what’s next? Investors and ISVs who have successfully raised capital discuss formulating your elevator pitch, which parts of the business will be put under the most scrutiny by investors, and how to keep investors happy.
4:10PM - 4:15PM
4:15PM - 6:00PM
To reserve an industry pass, you must be an active ISV/software developer. We define ISV (Independent Software Vendor) as a software producer that is not owned or controlled by a hardware manufacturer and whose primary function is to distribute software. We will decline registrants that do not meet this criteria.
Vendors such as payment processing companies, consultants, or hardware manufacturers that wish to attend should contact us for details on sponsorships.