ISV INSIGHTS: PHILADELPHIA


PRODUCED BY: SOFTWARE EXECUTIVE MAGAZINE AND ISVINSIGHTS.COM

OCTOBER 12, 2017 AT THE HILTON PHILADELPHIA CITY AVENUE


Bringing together a community of software executives


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WHAT ARE YOUR BARRIERS TO GROWING YOUR BUSINESS?

Produced by Software Executive Magazine and ISVinsights.com

ISV Insights Philadelphia is a vibrant forum for thought-leadership and the application of best practices for executive level professionals at software companies. These conferences and exhibitions form a community for networking and discussing topics most relevant to software executives within an open format that promotes panel and attendee interaction.

RAISING CAPITAL

Do you need cash for a new product launch or financing to hire a new developer? Investors and software executives who have successfully raised capital will share best bets about securing business capital.

PRICING STRATEGIES

What is the right pricing model for your software? Experts will discuss adjusting prices, discounting pros and cons, contracts and billing, tiered and freemium pricing models, and KPIs.

BUILDING CHANNELS

How can you get your software in the hands of more customers? Find out what software companies with strong reseller channels are doing to successfully onboard, train, and grow their indirect sales force.

ISV INSIGHTS
OCTOBER 12
HILTON PHILADELPHIA CITY AVENUE

ISV Insights Philadelphia Agenda

 

Thursday, October 12, 2017

8:00AM

Registration & Networking Breakfast

8:00AM - 9:00AM

9:00AM

Welcome and Conference Chair Opening Remarks

9:00AM - 9:10AM

9:10AM

Keynote: 10 ways to increase your software company’s value, advice from an M&A expert

9:10AM - 10:00AM

There’s no easy way to build a valuable software company, but there are specific things executives can do to maximize that value when preparing for an exit, whether that exit is this year or farther down the road.

10:00AM

Networking Refreshment Break

10:00AM - 10:30AM

10:30AM

What Is The Ideal Software Pricing Strategy?

10:30AM - 11:30AM

Getting the price right is a key challenge for software companies. A panel of software executives will discuss KPIs, adjusting prices, contracts and billing, discounting, tiered pricing models, and SaaS.

11:30AM

Everything You Need To Know About ISV Connect

11:30AM - 11:45AM

Blue Star’s ISV Connect Program benefits and how to get involved.

11:45AM

Exhibitor Introductions & Networking Lunch

11:45AM - 12:30PM

12:30PM

Demystifying ISV Marketing

12:30PM - 1:15PM

Marketing constantly scores at the top of the list as a challenge for software developers. We discuss best practices in controlling CAC, staffing, budgets, targeting VARs versus end-users, and mistakes to avoid.

1:15PM

Keynote: Customer Retention Benchmarks & Best Practices

1:15PM - 2:00PM

How does your software company’s customer retention stack up compared to the rest of the industry?

2:00PM

Networking Refreshment Break

2:00PM - 2:30PM

2:30PM

VARCOM 101

2:30PM - 2:45PM

Discovering the innovative VARCOM program and ISV success stories.

2:45PM

How to Build a Successful Reseller Program

2:45PM - 3:30PM

Discussing the factors an ISV needs to consider when deciding if a reseller program makes sense for them, including recruiting VARs, onboarding and training, balancing direct versus channel sales, reseller agreements, and pricing your software for the channel.

3:30PM

What Investors Really Think About Your Software Company

3:30PM - 4:10PM

You’ve decided it’s time to raise capital, what’s next? Investors and ISVs who have successfully raised capital discuss formulating your elevator pitch, which parts of the business will be put under the most scrutiny by investors, and how to keep investors happy.

4:10PM

Conference Chair Closing Remarks

4:10PM - 4:15PM

4:15PM

Networking Reception

4:15PM - 6:00PM

SPONSORSHIPS AVAILABLE

Download Prospectus
 

Industry Pass

For ISVs and Software Developers.


REGISTER NOW

$

Sponsor Pass

For ISV Insights program sponsors.


REGISTER NOW

$

REGISTRATION IS OPEN

To reserve an industry pass, you must be an active ISV/software developer. We define ISV (Independent Software Vendor) as a software producer that is not owned or controlled by a hardware manufacturer and whose primary function is to distribute software. We will decline registrants that do not meet this criteria.

Vendors such as payment processing companies, consultants, or hardware manufacturers that wish to attend should contact us for details on sponsorships.